PRCS Media and Communication Department was established in the year 2000.It looks after all the promotional, image buiding and advocacy campaigns relative to PRCS work.Moreover,It is involved in the external and internal dissemination of Humanitarian Values and Law & Fundamental Principles programs at all levels.The department has gone from strength to strength over the last four years handling the PRCS Website up gradation, development & production of Documentary/TV Spots,publication of a Quarterly Magazines & Annual Report. Creating and increasing awareness about the Red Cross Red Crescent Movement and Pakistan Red Crescent Society is the core function of this department and this function is achieved in a variety of ways. Developing relationship with both print and electronic media, external and partner humanitarian organizations, production and distribution of dissemination material, are all included in the activities undertaken by this department. Some of the activities are as follows;